Simple, laid-back, unassuming. “Easy Skate-Surf”. This lifestyle store cuts to the chase even with its very name, but it goes far beyond the title by staying true to the core of skateboarding and surfing as a complete experience. We paid a visit to the store and interviewed co-owner Gerard Cancio to hear more about Easy’s beginnings, future plans, and the inspiration in between – with the store’s interior design included.
“We decided to call it ‘Easy’ because we wanted to go back to why we started skating in the first place”, shares Gerard. With the whole team coming from different backgrounds and interests, they wanted to look back to what truly inspired the brand – that it’s simply about getting on a board and enjoying the ride. While action sports are usually associated with intensity and competition, Easy Skate-Surf doesn’t leave out the casual and relaxed vibe that’s just as exhilarating.
All 6 partners of the team met back in 2008 through longboard skating. From casually skating with each other, to joining events, and to later organizing a few of their own, they saw the potential of longboarding as more than just a leisurely sport.
Competitions abroad made them realize that many of their choice brands weren’t available locally, and they sought to bring in a wider spectrum of the sport’s experience to our local shores. From then on, the team’s back-end company, Epic Session Distribution, was brought to the scene to specialize in importation and distribution of skateboards.
Fast forward a few years in, and Brixton street becomes a proud addition to the team’s address. They came across the available space in Brixton building, and decided to make the most out of it by turning it into a store that’s open to all, instead of the initial idea of a simple office for Epic Session Distribution.
The thought behind the space was for it to be a blank canvas to what they could offer. Amidst the color-strewn skateboards, surfboards, apparel, and various sports gear, Gerard adds that they were going for a simple industrial-style backdrop for the store. The crisp white walls manage to highlight the items, as with the open spaces and the highly-visible 2nd floor loft area that doubles as a relaxed exhibit of sorts. Exposed pipes, plus framed photographs and maps line the walls; the wooden details from the coffee tables and some wall sections also throw in a hint of the natural – reminiscent of the great outdoors.
The brand plays into the whole sensory experience for everyone who drops by the store. Once you step in, you’re instantly welcomed by the colorful array of products for you to rummage through, and you’re soon greeted with the wafting smell of freshly-brewed coffee that’s a definite invite to taste a hot latte for yourself.
The products are selected to stay in line with the idea of skateboarding and surfing as an over-all lifestyle experience. They wanted to create a solution to what was missing in other lifestyle stores that lacked gear, and other specialty stores that lacked apparel and accessories. The goal was to strike a balance by offering up an equally good selection of the core equipment needed in skating and surfing, while also having the lifestyle products that complete the experience.
Future plans are already brewing, with the idea of introducing more food offerings to complement the in-store cafe, and maintaining the website. “Really for us, our future plan is to stay. In terms of our products, we do plan on growing our brand more”, Gerard notes. With all these added in, it’s come to no surprise how Easy Skate-Surf continues to make waves both in and around the metro.
Easy Skate Surf is located in Unit 104, 3 Brixton Street, Brgy Kapitolyo, Pasig City, Metro Manila, Philippines. Visit their website at www.easyskatesurf.com.
Photos by Paolo Razon.
Photo of the store front from www.easyskatesurf.com.