You probably have heard of Philip, Wes and Ted, the creative minds behind Wong Fu Productions. But do you know who’s the brains behind the art aspect of the film? It’s silver ombre-haired wonder, Jennet Liaw, who is working for Nike at day and a freelance designer at night (or 24/7).
Her work includes logo design, creative direction, brand strategy, typography/lettering and editorial illustration. With clean-slick typography that echo a classic touch to minimalist illustrations that won’t bat your eye, her style is an epitome of a sought-after contemporary design. Her passion in design, opposed to fine arts is driven by the motto that design touches everyone. And not just “artsy” individuals. She’s an inspiration to people like myself (who has a hidden passion for art and design but was not gifted with the hands of to create art-worthy pieces). Despite graduating without a design degree, she taught herself to be 100% motivated and breaks out of the common and cliche design boundaries, qualities that never failed her in the real world. This means it’s natural talent and passion.
Just like her perspective when it comes to pursuing your passion despite not receiving a formal education, Liaw also believes that design has rules but it can be cleverly broken, should you choose to. This makes typography the perfect playground for her, an adventurous and daring designer as it gives her the freedom to express her craft. Her Instagram feed and website are clean, calming and a definite eye-catcher. When you scroll through her feed though not colorful but lined with chicness, amazing wide-angle scenery shots blending with her typographic work and her artsy work space all of which emits a classy-vibe that still maintains a tinge of fun. To add, she also makes a great model. (How much more talented can she get?)
For non-artistic individuals like me, Liaw gives the following advice:
“Look outside of what already exists, for inspiration – the revival of hand-drawn type means that your work can take on fresh, uncharted qualities, so explore more. Be intentional, be kind to people, work in earnest.”
Want more? Read her Brit & Co. interview here.